Graphic Design
COCA COLA - NEVIOT+
For Student Days, the annual end-of-year celebrations on Israeli campuses, Coca-Cola Israel released two collectible glass bottles: one for Coca-Cola and one for Diet Coca-Cola. Both are built on the classic contour bottle. The goal was to speak directly to students at the moment that marks the end of the academic year: exams are over and summer, freedom and new plans are ahead. Instead of a regular label, each bottle wears a full-body sleeve that turns it into something worth keeping after the party ends.
COCA-COLA — THE CELEBRATION BOTTLE
The red bottle stays true to Coca-Cola’s core identity and turns it into a celebration. A white silhouette of the contour bottle sits at the bottom of the sleeve. From its neck, an explosion of flowers, paint splashes and color bursts upward and fills the bottle’s shoulders, like a bottle being opened at a party. Handwritten Hebrew lines wrap around the body, giving it a personal, almost diary-like feel. The message is simple: Coca-Cola is the moment the celebration begins.
DIET COCA-COLA — THE “WHAT’S NEXT” BOTTLE
The Diet bottle takes a lighter, more graphic approach. It uses Diet Coke’s silver and transparent palette, so the glass shows through. Three bold words, Dance, Smile, Travel, each sit in their own color block of blue, orange and purple. Under each word is short Hebrew copy with an invitation or tip. A city skyline runs across the background, hinting at travel and life after graduation. The Diet Coca-Cola logo sits on the reverse side, which leaves the front free for the student message. The result reads like a to-do list for the summer: young, optimistic and active.
Challenge :
Neviot+ was a first-of-its-kind product in Israel. The flavored-water market arrived in Israel in 2006 with Neviot+ as its first entrant. The line combined Neviot’s mineral water with added vitamins and delicate flavors. wallamaariv
The packaging had to do several things at once:
Explain a new category. Shoppers had never seen flavored mineral water. The positioning was “natural mineral water with a delicate added flavor,” meant to signal something new within mineral water. walla
Still read as water. It needed to look pure, light and healthy, not like juice or a soft drink.
Carry the parent brand’s credibility. The trust in Neviot mineral water had to transfer to the new line.
Separate the flavors on the shelf while keeping the range unified.
THE SOLUTION :
Water first. A clear bottle looking cold, fresh and essentially like water.
A new brand mark.
“+” as the idea. The red NEVIOT+ wordmark and the line “For Body and Soul” say that this is Neviot with something added.
Color-coded flavors. Each flavor has its own cap color (green apple, grapefruit, grape, peach, lemon-lime) and a matching splash of color at the label’s edges. The flavors are easy to tell apart, and the clean white center keeps the family consistent.
The Result
The launch was a hit. Neviot says it quickly won Product of the Year and an industry award. The first flavors, apple and peach, did very well, and a grape flavor followed in 2008. The category grew fast: in the first four months of 2008, the flavored-water market grew 380% compared with the same period in 2007.
Sources:
More Projects
Graphic Design
COCA COLA - NEVIOT+
For Student Days, the annual end-of-year celebrations on Israeli campuses, Coca-Cola Israel released two collectible glass bottles: one for Coca-Cola and one for Diet Coca-Cola. Both are built on the classic contour bottle. The goal was to speak directly to students at the moment that marks the end of the academic year: exams are over and summer, freedom and new plans are ahead. Instead of a regular label, each bottle wears a full-body sleeve that turns it into something worth keeping after the party ends.
COCA-COLA — THE CELEBRATION BOTTLE
The red bottle stays true to Coca-Cola’s core identity and turns it into a celebration. A white silhouette of the contour bottle sits at the bottom of the sleeve. From its neck, an explosion of flowers, paint splashes and color bursts upward and fills the bottle’s shoulders, like a bottle being opened at a party. Handwritten Hebrew lines wrap around the body, giving it a personal, almost diary-like feel. The message is simple: Coca-Cola is the moment the celebration begins.
DIET COCA-COLA — THE “WHAT’S NEXT” BOTTLE
The Diet bottle takes a lighter, more graphic approach. It uses Diet Coke’s silver and transparent palette, so the glass shows through. Three bold words, Dance, Smile, Travel, each sit in their own color block of blue, orange and purple. Under each word is short Hebrew copy with an invitation or tip. A city skyline runs across the background, hinting at travel and life after graduation. The Diet Coca-Cola logo sits on the reverse side, which leaves the front free for the student message. The result reads like a to-do list for the summer: young, optimistic and active.
Challenge :
Neviot+ was a first-of-its-kind product in Israel. The flavored-water market arrived in Israel in 2006 with Neviot+ as its first entrant. The line combined Neviot’s mineral water with added vitamins and delicate flavors. wallamaariv
The packaging had to do several things at once:
Explain a new category. Shoppers had never seen flavored mineral water. The positioning was “natural mineral water with a delicate added flavor,” meant to signal something new within mineral water. walla
Still read as water. It needed to look pure, light and healthy, not like juice or a soft drink.
Carry the parent brand’s credibility. The trust in Neviot mineral water had to transfer to the new line.
Separate the flavors on the shelf while keeping the range unified.
THE SOLUTION :
Water first. A clear bottle looking cold, fresh and essentially like water.
A new brand mark.
“+” as the idea. The red NEVIOT+ wordmark and the line “For Body and Soul” say that this is Neviot with something added.
Color-coded flavors. Each flavor has its own cap color (green apple, grapefruit, grape, peach, lemon-lime) and a matching splash of color at the label’s edges. The flavors are easy to tell apart, and the clean white center keeps the family consistent.
The Result
The launch was a hit. Neviot says it quickly won Product of the Year and an industry award. The first flavors, apple and peach, did very well, and a grape flavor followed in 2008. The category grew fast: in the first four months of 2008, the flavored-water market grew 380% compared with the same period in 2007.
Sources:
More Projects
Graphic Design
COCA COLA - NEVIOT+
For Student Days, the annual end-of-year celebrations on Israeli campuses, Coca-Cola Israel released two collectible glass bottles: one for Coca-Cola and one for Diet Coca-Cola. Both are built on the classic contour bottle. The goal was to speak directly to students at the moment that marks the end of the academic year: exams are over and summer, freedom and new plans are ahead. Instead of a regular label, each bottle wears a full-body sleeve that turns it into something worth keeping after the party ends.
COCA-COLA — THE CELEBRATION BOTTLE
The red bottle stays true to Coca-Cola’s core identity and turns it into a celebration. A white silhouette of the contour bottle sits at the bottom of the sleeve. From its neck, an explosion of flowers, paint splashes and color bursts upward and fills the bottle’s shoulders, like a bottle being opened at a party. Handwritten Hebrew lines wrap around the body, giving it a personal, almost diary-like feel. The message is simple: Coca-Cola is the moment the celebration begins.
DIET COCA-COLA — THE “WHAT’S NEXT” BOTTLE
The Diet bottle takes a lighter, more graphic approach. It uses Diet Coke’s silver and transparent palette, so the glass shows through. Three bold words, Dance, Smile, Travel, each sit in their own color block of blue, orange and purple. Under each word is short Hebrew copy with an invitation or tip. A city skyline runs across the background, hinting at travel and life after graduation. The Diet Coca-Cola logo sits on the reverse side, which leaves the front free for the student message. The result reads like a to-do list for the summer: young, optimistic and active.
Challenge :
Neviot+ was a first-of-its-kind product in Israel. The flavored-water market arrived in Israel in 2006 with Neviot+ as its first entrant. The line combined Neviot’s mineral water with added vitamins and delicate flavors. wallamaariv
The packaging had to do several things at once:
Explain a new category. Shoppers had never seen flavored mineral water. The positioning was “natural mineral water with a delicate added flavor,” meant to signal something new within mineral water. walla
Still read as water. It needed to look pure, light and healthy, not like juice or a soft drink.
Carry the parent brand’s credibility. The trust in Neviot mineral water had to transfer to the new line.
Separate the flavors on the shelf while keeping the range unified.
THE SOLUTION :
Water first. A clear bottle looking cold, fresh and essentially like water.
A new brand mark.
“+” as the idea. The red NEVIOT+ wordmark and the line “For Body and Soul” say that this is Neviot with something added.
Color-coded flavors. Each flavor has its own cap color (green apple, grapefruit, grape, peach, lemon-lime) and a matching splash of color at the label’s edges. The flavors are easy to tell apart, and the clean white center keeps the family consistent.
The Result
The launch was a hit. Neviot says it quickly won Product of the Year and an industry award. The first flavors, apple and peach, did very well, and a grape flavor followed in 2008. The category grew fast: in the first four months of 2008, the flavored-water market grew 380% compared with the same period in 2007.
Sources: