Graphic Design
FINARO'S RECRUITMENT CAMPAIGN
Client: Finaro HR Department (Finaro was later acquired by Shift4) Channels: Social media and LinkedIn Deliverables: A series of animated GIF posts
Problem :
Finaro was growing and needed to attract strong talent in a competitive tech and fintech hiring market. Recruitment posts in this field often look alike: stock imagery, dense text and a corporate tone that blends into the feed. HR needed a campaign that would stop the scroll, feel welcoming, and show Finaro as a place where people actually want to work, not just another payments company with open positions.
Solution :
The campaign is built around people. Each post features a different character, such as a pair collaborating over a tablet, a confident woman holding a laptop with a wink and an “OK” gesture, a joyful red-haired woman looking up with a wide smile, and a relaxed bearded man holding his phone. Showing this range of personalities, ages and moods helps a broad audience see themselves in the company and creates a feeling of identification and connection.
The visual language supports that human warmth, airy base. A soft gray background and a white rounded shape frame each character and give the layout room to breathe.
Challenge :
The main challenge was balancing professionalism with lightness. Finaro operates in financial technology, where trust and credibility matter, yet the campaign needed to feel fun, approachable and human. Every post also had to stand on its own while staying part of a recognizable series, so each new character felt fresh but unmistakably on-brand.
A further challenge was building a system flexible enough to add more characters and roles over time, with motion that catches attention without distracting from the message.
Summary :
The Finaro recruitment campaign turned a standard hiring announcement into a warm, people-first visual series. A diverse cast of characters builds identification, the playful orange-to-purple ribbon brings energy and motion, and the clean layout keeps the message clear. The result is a consistent, scalable campaign system that gave HR a friendly, distinctive voice on social media and LinkedIn and presented the company as an open, vibrant and human place to work.
More Projects
Graphic Design
FINARO'S RECRUITMENT CAMPAIGN
Client: Finaro HR Department (Finaro was later acquired by Shift4) Channels: Social media and LinkedIn Deliverables: A series of animated GIF posts
Problem :
Finaro was growing and needed to attract strong talent in a competitive tech and fintech hiring market. Recruitment posts in this field often look alike: stock imagery, dense text and a corporate tone that blends into the feed. HR needed a campaign that would stop the scroll, feel welcoming, and show Finaro as a place where people actually want to work, not just another payments company with open positions.
Solution :
The campaign is built around people. Each post features a different character, such as a pair collaborating over a tablet, a confident woman holding a laptop with a wink and an “OK” gesture, a joyful red-haired woman looking up with a wide smile, and a relaxed bearded man holding his phone. Showing this range of personalities, ages and moods helps a broad audience see themselves in the company and creates a feeling of identification and connection.
The visual language supports that human warmth, airy base. A soft gray background and a white rounded shape frame each character and give the layout room to breathe.
Challenge :
The main challenge was balancing professionalism with lightness. Finaro operates in financial technology, where trust and credibility matter, yet the campaign needed to feel fun, approachable and human. Every post also had to stand on its own while staying part of a recognizable series, so each new character felt fresh but unmistakably on-brand.
A further challenge was building a system flexible enough to add more characters and roles over time, with motion that catches attention without distracting from the message.
Summary :
The Finaro recruitment campaign turned a standard hiring announcement into a warm, people-first visual series. A diverse cast of characters builds identification, the playful orange-to-purple ribbon brings energy and motion, and the clean layout keeps the message clear. The result is a consistent, scalable campaign system that gave HR a friendly, distinctive voice on social media and LinkedIn and presented the company as an open, vibrant and human place to work.
More Projects
Graphic Design
FINARO'S RECRUITMENT CAMPAIGN
Client: Finaro HR Department (Finaro was later acquired by Shift4) Channels: Social media and LinkedIn Deliverables: A series of animated GIF posts
Problem :
Finaro was growing and needed to attract strong talent in a competitive tech and fintech hiring market. Recruitment posts in this field often look alike: stock imagery, dense text and a corporate tone that blends into the feed. HR needed a campaign that would stop the scroll, feel welcoming, and show Finaro as a place where people actually want to work, not just another payments company with open positions.
Solution :
The campaign is built around people. Each post features a different character, such as a pair collaborating over a tablet, a confident woman holding a laptop with a wink and an “OK” gesture, a joyful red-haired woman looking up with a wide smile, and a relaxed bearded man holding his phone. Showing this range of personalities, ages and moods helps a broad audience see themselves in the company and creates a feeling of identification and connection.
The visual language supports that human warmth, airy base. A soft gray background and a white rounded shape frame each character and give the layout room to breathe.
Challenge :
The main challenge was balancing professionalism with lightness. Finaro operates in financial technology, where trust and credibility matter, yet the campaign needed to feel fun, approachable and human. Every post also had to stand on its own while staying part of a recognizable series, so each new character felt fresh but unmistakably on-brand.
A further challenge was building a system flexible enough to add more characters and roles over time, with motion that catches attention without distracting from the message.
Summary :
The Finaro recruitment campaign turned a standard hiring announcement into a warm, people-first visual series. A diverse cast of characters builds identification, the playful orange-to-purple ribbon brings energy and motion, and the clean layout keeps the message clear. The result is a consistent, scalable campaign system that gave HR a friendly, distinctive voice on social media and LinkedIn and presented the company as an open, vibrant and human place to work.